Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results

Do you wish you could more fully engage your employees? Or reduce turnover by 25% or more? Do you need to quickly align staff around the organization’s long-term strategy? Or achieve double-digit growth? Then this groundbreaking book is for you.


Read about real-life examples from over 70 respected organizations small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. .

No abstract theories or platitudes are conveyed here. It spells out how Kevin Roberts, CEO worldwide of Saatchi and Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. And how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

In this hands-on guide, learn how stories can be used to:

* Get employees to take action.
* Accelerate knowledge acquisition and organizational change.
* Solidify individual and team working relationships.
* Provide exceptional customer service.
* Increase the visibility of your organization.

* Publisher: Jossey-Bass
* Author: Lori L Silverman
* Number Of Pages: 320
* Publication Date: 2006-10-13
* ISBN-10 / ASIN: 0787982709
* ISBN-13 / EAN: 9780787982706
* Binding: Hardcover

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