The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, a

Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?

This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way

The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:

* apply the two major principles of communication
* perceive the needs of others
* present the features and benefits of their idea
* understand the subconscious decisions people often make
* create a logical, error-free proposal (oral or written) that will win the day.

* Publisher: AMACOM
* Author: Norbert Aubuchon
* Number Of Pages: 208
* Publication Date: 1997-04-14
* ISBN-10 / ASIN: 0814479529
* ISBN-13 / EAN: 9780814479520
* Binding: Paperback

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Social Psychology: Unraveling the Mystery

Social Psychology: Unraveling the Mystery explores how social behavior is goal-directed and a result of interactions between the person and the situation. Social Psychology Unraveling the Mystery has two features that set it apart from other social psychology textbooks: Opening mysteries: Each chapter begins with a mystery of social behavior, designed not only to grab student interest, but also to organize the ensuing discussion of scientific research:
Why would a poor black washerwoman give away her hard-earned life-savings?
What psychological forces led the Dalai Lama, the most exalted personage in Tibet, to forge a lifelong friendship with a foreign vagabond openly scorned by Tibetan peasants?
Why would a boy falsely confess to murdering his own mother?

A unique integrated approach to social behavior: Rather than encyclopedically listing unconnected factoids, the authors organize each chapter around the two broad themes, asking:
(1) what are the goals that underlie the behavior in question?
(2) what factors in the person and the situation link to each goal?

The book thus presents the discipline as a coherent framework for understanding human behavior. Cutting-edge scholarship, lively writing, and the authors' strengths as both respected researchers and expert teachers, all come together to make the third edition of Social Psychology: Unraveling the Mystery an accessible and engaging read for students, and provides a modern and cohesive approach for their teachers.

* Publisher : Allyn & Bacon
* Author : Douglas T. Kenrick, Steven L. Neuberg, Robert B. Cialdini
* Number Of Pages: 600
* Publication Date: 16/07/2004
* ISBN-10 / ASIN: 0205420483

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Words That Work, Revised: It's Not What You Say, It's What People Hear

This book is masterful in its exploration of the use of language in American life, especially in business and politics. It was written by Dr. Frank Luntz, who calls himself a "linguistic geek." It's ideal for anyone, like me, who loves words and reading.

The subhead to the book is "It's not what you say, it's what people hear." The trick is to speak in a way to make people hear what you want them to hear. To be persuasive. As Luntz writes, "It's not enough to be correct or reasonable or even brilliant." People must first listen, and then understand.

This book gives many comparisons of word choices, and explains why one choice is the most effective. For example, instead of saying "comprehensive," say "easy to understand." "Pre-owned vehicle" sounds much better than "used car." "Housewives" have turned into "stay-at-home moms."

I'm reminded of another book I recently reviewed, Eat This Not That! which shows photos of foods to eat on the left, and comparable foods to avoid on the right. Words That Work could have been called Say This Not That!

Luntz gives a list of ten rules of successful communication that anyone can use:
1. Simplicity: Use Small Words
2. Brevity: Use Short Sentences
3. Credibility is As Important As Philosophy
4. Consistency Matters
5. Novelty: Offer Something New
6. Sound and Texture Matter
7. Speak Aspirationally
8. Visualize
9. Ask a Question
10. Provide Context and Explain Relevance

Words have such power. They force you to organize your thoughts if you want to connect with other people. When my daughter was in preschool, she was told to "use your words" when she and another child had an angry, emotional disagreement. This strategy worked. It works for grownups, too.

Fortunately, you don't have to share Luntz's politics to benefit from his book. I had to overlook his glee when describing the successful Contract with America in 1994, or how changing "drilling for oil" to the gentler phrase "energy exploration" frustrated "the entire environmental community." He describes Barack Obama's speeches as looking like they were "designed by Benetton." Learning how a wordsmith like Luntz helped usher in policies I disagree with is instructive and valuable.

* Publisher : Hyperion
* Author : Frank Luntz
* Number Of Pages: 368
* Publication Date: 2008-08-05
* ISBN-10 / ASIN: 1401309291

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Aristotle's Practical Side: On His Psychology, Ethics, Politics And Rhetoric

This volume focuses on Aristotle’s practical philosophy. His analysis of emotional response takes pride of place. It is followed by discussion of his moral psychology: the division of the human soul into emotional and deliberative parts.
Moral virtue is studied in relation to emotion, and animals are shown to lack both emotion and virtue. Different kinds of friendship are analyzed, and the effects of vehemence, i.e., temperament are given special attention. Aristotle’s justification for assigning natural slaves and women subordinate roles receives detailed consideration. The same is true of his analysis of correct and incorrect constitutions. Finally, persuasion is taken up from several angles including Aristotle’s emphasis on the presentation of character and his curious dismissal of delivery in speech.

* Publisher: Brill Academic Publishers
* Number Of Pages: 482 pages
* Publication Date: 2006-07-30
* ISBN-10 / ASIN: 9004151648

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Handbook of Persuasive Tactics: A Handbook of Strategies for Influencing Others Through Communication

How many times have you had to persuade colleagues or acquaintances to accept your ideas or opinions? Now there is a user-friendly and accessible handbook that leads you through some 300 important persuasive tactics such as cross-referencing, analogy, argument presentation, humor, metaphor, and active listening, all presented in a clear and concise manner. Each tactic is described, illustrated by practical examples, and followed by suggestions for further reading.

The Handbook of Persuasive Tactics was compiled from research findings in communications, linguistics, pragmatics and related fields. Active communicators in management or communications studies have the option of using this book either as a reference tool or a manual for goal-oriented speech. An etensive index lists the persuasive tasks communicators might need to perform such as setting the agenda, avoiding a subject, conceding a point, and presenting oneself as trustworthy.

Ideal for business professionals or courses in the management of interaction, pragmatics, discourse analysis, and communications.

* Publisher: Routledge
* Author: Joan Mulholland
* Number Of Pages: 428
* Publication Date: 1993-12-08
* ISBN-10 / ASIN: 0415089301
* ISBN-13 / EAN: 9780415089302
* Binding: Hardcover

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Never Be Lied to Again: How to Get the Truth In 5 Minutes Or Less In Any Conversation Or Situation

How many times have you been manipulated or taken advantage of by someone's lies? Are you tired of being deceived, tricked, and fooled? Finally, renowned behaviorist David J. Lieberman shows you how to stop the lies and uncover the truth-- in any conversation or situation. In a simple, user-friendly format, Dr. Lieberman gives you the tools to determine, with uncanny accuracy, if you are being lied to.

Utilizing newly developed techniques in hypnosis and psycholinguistics, this book also shows you how to easily influence anyone to tell the truth-- within minutes. Use it in any situation, from casual conversation to in-depth interviews. Never Be Lied to Again is chock-full of colorful examples and engaging scenarios to help you keep from being taken advantage of and give you that extra edge. Use these groundbreaking techniques to take control of every personal and business situation...and never be lied to again.

* Publisher: St. Martin's Press
* Author: David J. Lieberman
* Number Of Pages: 204
* Publication Date: 1998-07-15
* ISBN-10 / ASIN: 0312186347
* ISBN-13 / EAN: 9780312186340
* Binding: Hardcover

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Get Anyone to Do Anything: Never Feel Powerless Again--With Psychological Secrets to Control and Influence Every Situation

The legendary leader in the field of human behavior delivers the national bestselling, must-read phenomenon that changed the rules. Utilizing the latest advancements in human behavior, Dr. Lieberman's critically acclaimed techniques show you step-by-step how to gain the clear advantage in every situation.

Get anyone to find you attractive
Get the instant advantage in any relationship
Get anyone to take your advice
Get a stubborn person to change his mind about anything
Get anyone to do a favor for you
Get anyone to return your phone call
Stop verbal abuse instantly
Get anyone to confide in your and confess anything

* Publisher: St. Martin's Griffin
* Author: David J. Lieberman
* Number Of Pages: 208
* Publication Date: 2001-05-11
* ISBN-10 / ASIN: 0312270178
* ISBN-13 / EAN: 9780312270179
* Binding: Paperback

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Influence: Science and Practice (4th Edition)

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say yes. Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

* Publisher: Allyn & Bacon
* Author: Robert B. Cialdini
* Number Of Pages: 262
* Publication Date: 2000-06-29
* ISBN / ASIN: 0321011473
* EAN: 9780321011473

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Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want

Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated tech­niques for convincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders, and with his specially formulated Persuasion I.Q. assessment--the most comprehensive persuasion resource available today--he lets readers in on the essential habits, traits, and behaviors neces­sary to cultivate their natural persuasive abilities. Concen­trating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persu­asion I.Q., helping them to identify their strengths and weaknesses, and start­ing them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to:

read people quickly * create instant trust * get others to take immediate action * close more sales * win over clients * accelerate business success * earn what they're really worth * influence others to accept their points of view * win negotiations * enhance relationships * and--most important--hear the magical word "yes" more often! Whether we're selling a product, presenting an idea, or ask­ing for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.

* Publisher: AMACOM
* Author: Kurt Mortensen
* Number Of Pages: 336
* Publication Date: 2008-06-11
* ISBN-10 / ASIN: 0814409938
* ISBN-13 / EAN: 9780814409930
* Binding: Hardcover

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