Social Psychology: Unraveling the Mystery

Social Psychology: Unraveling the Mystery explores how social behavior is goal-directed and a result of interactions between the person and the situation. Social Psychology Unraveling the Mystery has two features that set it apart from other social psychology textbooks: Opening mysteries: Each chapter begins with a mystery of social behavior, designed not only to grab student interest, but also to organize the ensuing discussion of scientific research:
Why would a poor black washerwoman give away her hard-earned life-savings?
What psychological forces led the Dalai Lama, the most exalted personage in Tibet, to forge a lifelong friendship with a foreign vagabond openly scorned by Tibetan peasants?
Why would a boy falsely confess to murdering his own mother?

A unique integrated approach to social behavior: Rather than encyclopedically listing unconnected factoids, the authors organize each chapter around the two broad themes, asking:
(1) what are the goals that underlie the behavior in question?
(2) what factors in the person and the situation link to each goal?

The book thus presents the discipline as a coherent framework for understanding human behavior. Cutting-edge scholarship, lively writing, and the authors' strengths as both respected researchers and expert teachers, all come together to make the third edition of Social Psychology: Unraveling the Mystery an accessible and engaging read for students, and provides a modern and cohesive approach for their teachers.

* Publisher : Allyn & Bacon
* Author : Douglas T. Kenrick, Steven L. Neuberg, Robert B. Cialdini
* Number Of Pages: 600
* Publication Date: 16/07/2004
* ISBN-10 / ASIN: 0205420483

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