The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, a

Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate?

This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way

The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:

* apply the two major principles of communication
* perceive the needs of others
* present the features and benefits of their idea
* understand the subconscious decisions people often make
* create a logical, error-free proposal (oral or written) that will win the day.

* Publisher: AMACOM
* Author: Norbert Aubuchon
* Number Of Pages: 208
* Publication Date: 1997-04-14
* ISBN-10 / ASIN: 0814479529
* ISBN-13 / EAN: 9780814479520
* Binding: Paperback

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