Rhetorical Refusals: Defying Audiences' Expectations

The first book to explore rhetorical refusals—instances in which speakers and writers deliberately flout the conventions of rhetoric and defy their audiences’ expectations— Rhetorical Refusals: Defying Audiences’ Expectations challenges the reader to view these acts of academic rebellion as worthy of deeper analysis than they are commonly accorded, as rhetorical refusals can simultaneously reveal unspoken assumptions behind the very conventions they challenge, while also presenting new rhetorical strategies.

Through a series of case studies, John Schilb demonstrates the deeper meanings contained within rhetorical refusals: when dance critic Arlene Croce refused to see a production that she wrote about; when historian Deborah Lipstadt declined to debate Holocaust deniers; when President Bill Clinton denied a grand jury answers to their questions; and when Frederick Douglass refused to praise Abraham Lincoln unequivocally. Each of these unexpected strategies revealed issues of much greater importance than the subjects at hand. By carefully laying out an underlying framework with which to evaluate these acts, Schilb shows that they can variously point to the undue privilege of authority; the ownership of truth; the illusory divide between public and private lives; and the subjectivity of honor.

According to Schilb, rhetorical refusals have the potential to help political discourse become more inventive. To demonstrate this potential, Schilb looks at some notable cases in which invitations have led to unexpected results: comedian Stephen Colbert’s brazen performance at the White House Press Association dinner; poet Sharon Olds’s refusal to attend the White House Book Fair, and activist Cindy Sheehan’s display of an anti-war message at the 2006 State of the Union Address.

Rhetorical Refusals explores rhetorical theories in accessible language without sacrificing complexity and nuance, revealing the unspoken implications of unexpected deviations from rhetorical norms for classic political concepts like free debate and national memory. With case studies taken from art, politics, literature, and history, this book will appeal to scholars and students of English, communication studies, and history.

* Publisher: Southern Illinois University Press
* Author: John Schilb PhD
* Number Of Pages: 224
* Publication Date: 2007-11-20
* ISBN-10 / ASIN: 0809327899
* ISBN-13 / EAN: 9780809327898

Download
iFile



Read More...

Made to Stick: Why Some Ideas Survive and Others Die

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick

* Publisher: Random House
* Author: Chip Heath, Dan Heath
* Number Of Pages: 336
* Publication Date: 2007-01-02
* ISBN-10 / ASIN: 1400064287
* ISBN-13 / EAN: 9781400064281

Download
iFile

Read More...

Social Psychology: Unraveling the Mystery

Social Psychology: Unraveling the Mystery explores how social behavior is goal-directed and a result of interactions between the person and the situation. Social Psychology Unraveling the Mystery has two features that set it apart from other social psychology textbooks: Opening mysteries: Each chapter begins with a mystery of social behavior, designed not only to grab student interest, but also to organize the ensuing discussion of scientific research:
Why would a poor black washerwoman give away her hard-earned life-savings?
What psychological forces led the Dalai Lama, the most exalted personage in Tibet, to forge a lifelong friendship with a foreign vagabond openly scorned by Tibetan peasants?
Why would a boy falsely confess to murdering his own mother?

A unique integrated approach to social behavior: Rather than encyclopedically listing unconnected factoids, the authors organize each chapter around the two broad themes, asking:
(1) what are the goals that underlie the behavior in question?
(2) what factors in the person and the situation link to each goal?

The book thus presents the discipline as a coherent framework for understanding human behavior. Cutting-edge scholarship, lively writing, and the authors' strengths as both respected researchers and expert teachers, all come together to make the third edition of Social Psychology: Unraveling the Mystery an accessible and engaging read for students, and provides a modern and cohesive approach for their teachers.

* Publisher : Allyn & Bacon
* Author : Douglas T. Kenrick, Steven L. Neuberg, Robert B. Cialdini
* Number Of Pages: 600
* Publication Date: 16/07/2004
* ISBN-10 / ASIN: 0205420483

Download
Rapidshare
Password: www.AvaxHome.ru

Read More...

Scientifically Speaking: A Dictionary of Quotations, 2nd Edition 2000

Entertaining and informative, Scientifically Speaking: A Dictionary of Quotations, Second Edition contains the words and wisdom of several hundred scientists, writers, philosophers, poets, and academics. The largest compilation of published science quotations available, the book presents quotations that give depth and breadth to science, and provides the visions and styles of scientists past and present. The bibliography is useful if you want more details about the quotations listed. The extensive author and subject indexes provide the perfect tool for locating quotations for practical use or pleasure. This book can be read for entertainment or used as a handy reference.

# Publisher: Taylor & Francis
# Author: C.C. Gaither, Alma E Cavazos-Gaither,
# Number Of Pages: 482
# Publication Date: 2000-02-01
# Sales Rank: 418734
# ISBN / ASIN: 075030636X
# EAN: 9780750306362
# Binding: Paperback

Download
iFile
Filefactory

Read More...